Assess your mechanics
Movement screen + lifestyle audit. Two people can do an identical squat and load completely different muscles, we find your individual leverage first.
Strength & Fat Loss Coaching · London
Lose 8 to 15 lbs of fat.
Get visibly stronger.
In 12 weeks.
Direct, science-led coaching for busy professionals. Efficient training, no crash diets, and mechanics built around how your body actually moves.
10+ years coaching experience London · Online worldwide
Who this is for
Honest about fit.
This is for you if
- You're 40+ and balancing training with a demanding career
- You've tried generic plans and stopped seeing real progress
- You want fat loss AND visible strength, not one at the cost of the other
- You'd rather train 3 to 4 focused sessions than live in the gym
Not the right fit if
- You want a 6-week crash diet or extreme cut
- You're looking for a generic, one-size-fits-all PDF program
- You're not willing to track basic data on training and food
The Method
Same exercise. Different muscles.
Generic cues fail because your skeleton routes force differently. Here's the four-step process I use with every client.
Build your program
A custom 12-week training plan in 3 to 4 sessions per week. Built around your schedule, equipment, and the lifts that fit your body.
Dial in nutrition
A sustainable eating framework, no banned foods, no crash deficits. Built to lose fat steadily while keeping strength and energy.
Weekly check-ins
Form review, data review, and small mechanical adjustments every week. Test, measure, adjust, that's how progress actually compounds.
Programs
Three ways to work together.
Same method, different levels of support. Pick what fits.
Self-Guided
The proven 12-week framework, on your own schedule.
£149one-time
- 12-week training program (PDF)
- Exercise video library
- Nutrition framework & calculator
- Lifetime access
1:1 Online Coaching
The full method with personal coaching and weekly adjustments.
£249/ month
- Custom program built for you
- Weekly check-ins & data review
- Form review by video
- Direct messaging access
- Nutrition coaching
Hybrid (London)
Everything in 1:1 plus hands-on sessions in London.
£549/ month
- Everything in 1:1 Online
- 2 in-person sessions / month
- On-the-floor technique work
- Priority response time
All programs include a satisfaction guarantee in the first 14 days.
Transformations
Before. After.
Real clients. Same lighting, same poses, no filters. Swipe to see more.
Results vary based on starting point, consistency, and adherence.
Client Results
Real lifters. Real changes.
"I'd been chasing the 'glute squeeze' for years. One stance tweak and I finally felt my squats hit. Lost 14 lbs without ever feeling like I was dieting."
JR
James R.
Lost 14 lbs · 12 weeks
"Yashar doesn't recycle generic advice. He looked at how I move and changed two things. My deadlift went up 45 lbs and my back finally stopped flaring."
PS
Priya S.
+45 lb deadlift · 10 weeks
"Direct, no fluff, science-backed. He explained why my chest never grew and fixed it with a grip change. I felt the difference on the first set."
MT
Marcus T.
Bench PR · 8 weeks
"The plan was simple, the cues actually worked, and the check-ins kept me honest. Best fitness investment I've ever made."
LK
Lena K.
Down 2 sizes · 16 weeks
About Yashar
A coach for people who want it done right.
I'm Yashar, a London-based strength and fat-loss coach. I work with busy professionals who are tired of guessing, people who want efficient training, sustainable nutrition, and a coach who tells them the truth about what's working and what isn't.
My approach is built on one idea: small mechanical changes beat any generic cue. We adjust the movement, not the mantra.
Evidence-led
Programs built on biomechanics and current strength science, not gym folklore.
8+ years coaching
Working with professionals across London and online since 2016, including coaching at Ultimate Performance and Roar Fitness.
No fluff
Direct feedback, clear plans, and check-ins that actually move the needle.
Book a Call
Let's see if we're a fit.
Tell me a bit about where you are and what you want. I'll personally review it and reply within 24 hours with next steps.
- Free 15-minute call · no pressure
- We'll cover your goals & current training
- If we're not the right fit, I'll tell you
Free guide for lifters 40+
The 40+ Professional's Training Reset5 fixes that work when everything else has stopped
The five mechanical and nutritional adjustments I make with every new client over 40. Each one takes minutes to apply. Most people feel the difference in their first session.
FAQ
Common questions
Ready when you are
12 weeks from now,
you'll wish you started today.
Book a free 15-minute call. We'll talk about your goals and whether coaching is the right next step.